Journal
Notes on alpine growth
Practical, no-nonsense thinking on getting found, winning direct bookings and turning reputation into revenue.
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CRM & automationWhy CRM integration is the backbone of growth
Enquiries in one inbox, bookings in another, reviews somewhere else. Until your tools talk to each other, every lead leaks. A connected CRM is the fix.
1 min read
MultilingualSpeak their language: how multilingual sites lift experience and SEO
An alpine audience arrives from France, the UK, Belgium, Spain and Germany. A site that greets each in their own language converts better — and ranks in more places.
1 min read
ReputationTurn reviews into revenue
Reviews are the most-read page you don't write. A light, consistent system earns more of them, answers them well, and turns reputation into bookings.
1 min read
Direct bookingsWin back the commission: a direct-booking playbook
Online travel agencies fill rooms but take a cut of every one. A few well-built systems shift the balance back toward direct bookings you own.
1 min read
AI visibilityGetting found by AI: AEO for alpine hospitality
Guests increasingly ask ChatGPT, Gemini and Google's AI overviews where to stay and eat. Here's how an alpine business earns a place in those answers.
2 min read